Mail list policy

Customer mailing lists must be “double opt-in”. (see below)

E-mail addresses that hard fail must be removed within 72 hours. (see below) 

E-mail addresses that request removal must be removed prior to any future mailings.

E-mail addresses that report your mail from your private mailing list as SPAM must be removed within 24 hours. 

SPAM complaints that result from a 3rd party mailing list will be reason for discontinuing the use of that list immediately.

Violation of these mailing list guidelines shall constitute a violation of CFDynamics TOS and may result in suspension of mail server use and deactivation of other domain related services. 

Definitions 
Double opt-in:
A new subscriber asks to be subscribed to the mailing list, but unlike unconfirmed opt-in, a confirmation e-mail is sent to verify it was really them. The person must not be added to the mailing list unless an explicit step is taken, such as clicking a special web link or sending back a reply e-mail. The web link or reply e-mail must contains some sort of secret word or token that can not be guessed by a malicious person. This ensures that no person can subscribe someone else out of malice or error. Mail system administrators and non-spam mailing list operators refer to this as confirmed subscription orclosed-loop opt-in. Spammers sometimes call this method double opt-in, to imply that the confirmation is a duplication of effort and thereby to discourage its use. The use of this term is generally a good indicator that the marketer does not understand good mailing list practices and will do many other things wrong, such as reselling your e-mail address to others.

Hard fail:

A delivery status message stating that the email could not be delivered to the address. A permanent fatal error message. Sometimes called a perm fail 
 

Common Reasons for getting a hard bounce

User does not exist for the given domain (eg there is no user named bob at example.com)

The domain does not exist (the domain nonexistantdomain.com doesn't exist)


Was this article helpful?

mood_bad Dislike 0
mood Like 0
visibility Views: 1388